BigBASKET
•
2024
In this case study, I’m going to articulate my process and decisions I made while redesigning Bigbasket Fresho Meat. This project was part of a 10kdesigners capstone assignment. I am not associated with Bigbasket.
Imagine lying on the couch on a lazy Sunday, craving some homemade chicken tikkas and heading to your local meat shop. The shopkeeper knows your regular order, preferred cuts, and exactly what you need. These personalized touches are what drive you to return time and time again.
Now, imagine that same delightful experience in your meat-ordering app. This is precisely what we will delve into this case study.
With the pain points identified, we can begin our journey to understand the users. What better way to start than by understanding how the e-commerce industry works?
There are 3 factors that determine the success of any e-commerce.
Every e-commerce tries to capitalize on one or two of the three. Bigbasket capitalizes on all the 3 factors.
Now that we have a basic understanding of how the e-commerce industry works, let’s identify who our competitors are.
I reviewed all available meat delivery apps, identified key success factors, and aligned them with user needs. Additionally, I jotted down the information architecture for the redesign.
Understanding the users
In order to curate an enhanced user experience, I first gained a deep understanding of the e-commerce industry and analyzed the competitors. The next step is to understand the users — their needs, expectations, and more. To achieve this, I conducted a user survey with a group of 20 people aged 20 to 35+ living in urban or semi-urban areas. Here are the key insights I gathered:
In order to curate an enhanced user experience, I first gained a deep understanding of the e-commerce industry and analyzed the competitors. The next step is to understand the users — their needs, expectations, and more. To achieve this, I conducted a user survey with a group of 20 people aged 20 to 35+ living in urban or semi-urban areas. Here are the key insights I gathered:
Home screen is the first thing a user sees upon opening the app, and this experience sets the course for the rest of the app. So, setting up users for a great experience is crucial. With this in mind, I kept the home screen simple & easy to navigate. The aim is to design a classic shopping experience found in e-commerce apps.
Users frequently experience the paradox of choice. To address this, I have created an extensive category selection that caters to both first-time and returning users.
The product card is a critical component that provides all the necessary information users need to make an informed decision. When working on the cards, I had to ensure that all the information is presented in a way that allow users to access it easily while also adhering to the brand guidelines.
Let’s explore the flows connecting the homescreen.
When a user clicks on a category from the home screen or category tab, the user can access this screen. It contains all the products available in that category and offers the option to switch to a different category and add filters.
Once the user has made up their mind about the product and wants to learn more, this screen opens up. It contains all the nitty-gritty details about the product, helping the user make a much more informed decision.
That’s all for the product detail screen. Let’s move to the last flow of this project.
We were laser-focused on shipping a Minimum Lovable Product, and that's what allowed us to shi[] fast and quickly gather feedback.
Observing user stories and conducting interviews is not enough. Espcecially for a niche market, you need to become your users to truly empathize with their needs.