ANTARA TRIPATHI

WORK

ABOUT

ANTARA TRIPATHI

ANTARA TRIPATHI

WORK

ABOUT

READLY

•

2023

Readly: Curated Monthly Book Subscription Experience

Readly: Curated Monthly Book Subscription Experience

Readly: Curated Monthly Book Subscription Experience

OVERVIEW
OVERVIEW
OVERVIEW

Designing a delightful and frictionless subscription experience for a surprise monthly book delivery app.

Designing a delightful and frictionless subscription experience for a surprise monthly book delivery app.

This case study explores my approach to designing a subscription flow that helps users confidently choose between multiple plans while preserving the excitement of discovery. The focus was on clarity, personalization, and trust ensuring users feel in control even when the product itself is a surprise.

Introduction
Introduction
Introduction

Turning book discovery into a monthly ritual.

Turning book discovery into a monthly ritual.

Surprise based subscriptions thrive on anticipation, but they also introduce hesitation users want excitement without losing control. This project explores how thoughtful UX can balance curiosity with clarity in a paid subscription flow.

problem statement
problem statement
problem statement
COMPETITIVE LANDSCAPE
COMPETITIVE LANDSCAPE
COMPETITIVE LANDSCAPE

To understand user expectations, I reviewed both direct and indirect competitors:

To understand user expectations, I reviewed both direct and indirect competitors:

  1. Book of the Month

  2. OwlCrate

  3. Champaca

  4. OurShelves (Kids-focused)

  5. Used Books Monthly

  6. Kindle Unlimited (indirect, digital-first alternative)

Key Insight: Most competitors either overwhelm users with choices or hide value behind multiple steps. This highlighted an opportunity to design a flow that is transparent yet playful.

CORE FLOWS
CORE FLOWS
CORE FLOWS

Supporting discovery while maintaining user trust.

Supporting discovery while maintaining user trust.

Navigation between screens

Navigation between screens

Reflection
Reflection
Reflection

What I learned

What I learned

Mystery products need clarity.

Mystery products need clarity.

Even when discovery is the core value, users need transparency around pricing, benefits, and control to feel comfortable committing.

Playful interactions can increase trust, not reduce it.

Playful interactions can increase trust, not reduce it.

When designed with intent, fun interactions help users feel more engaged and confident in the process.

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