ANTARA TRIPATHI

WORK

ABOUT

ANTARA TRIPATHI

ANTARA TRIPATHI

WORK

ABOUT

swish

•

2024

Designing a Faster Food Ordering Experience

Designing a Faster Food Ordering Experience

Designing a Faster Food Ordering Experience

OVERVIEW
OVERVIEW
OVERVIEW

Designing to Minimize Cognitive Load in Quick-Commerce

Designing to Minimize Cognitive Load in Quick-Commerce

Swish is a quick-commerce food delivery app focused on 10 minutes delivery. While speed is its core promise, users still spend several minutes browsing, deciding, and navigating before placing an order creating friction in an otherwise time sensitive experience.

This project explores how thoughtful UX decisions can reduce cognitive load, improve discoverability, and help users place orders faster without sacrificing trust or clarity.

PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT

How might we reduce the time users spend across the ordering journey to under ~3 minutes?

How might we reduce the time users spend across the ordering journey to under ~3 minutes?

USER RESEARCH
USER RESEARCH
USER RESEARCH

Decoding user behavior across the ordering journey

Decoding user behavior across the ordering journey

Key User Needs
Key User Needs
Key User Needs

What users need to feel confident and move faster

What users need to feel confident and move faster

solution
solution
solution
Reflection
Reflection
Reflection

What I learned

What I learned

Speed isn’t just delivery time, it’s
decision time.

Speed isn’t just delivery time, it’s decision time.

Reducing mental effort can be just as impactful as optimizing logistics.

Familiarity builds trust faster than novelty.

Familiarity builds trust faster than novelty.

Using known patterns helps users move quickly and confidently.

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